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- Verified Buyer
I have been in e-commerce for about 20 years.... The one thing i have learned is that you NEVER stop learning. When I saw a book named Ecom Hell... Well.. I had to read it. This is obviously written by someone that has been there - done that! And that's the only kind of business book I want to read anymore...A couple of take aways from the early section of the book... And from what I have experienced these are tips that just about everyone needs, some for the first time and some need to hear it a million times... Like me!1. Do not start an ecommerce business if you hate dealing with customers.You ALWAYS have to deal with Customers... If people are trusting you with their sale and you are taking their money - You will interact with Customers. You will make mistakes... It's gonna happen and you need to be prepared to deal with it with GREAT Customer service!2. You do not have to be first; you just have to be better.There is a lot of competition out there. Learning how to be better is the key. And ya know what... As you get better, the other companies will knock ya and they will copy you. Remember the sincerest for of flattery is imitation, and when you're at the top, they will ALWAYS knock ya!3. Value is what the customer perceives it to be, not what you think it isIt makes ABSOLUTELY no difference what you, or your husband or wife, mom or dad or Priest thinks of your product or company. If the Customer doesn't think you are wonderful... Unless Father John is gonna buy what you sell... It doesn't matter. This is a game of perception... And THEIR perception is the ONLY reality that matters. Period! Their perception is their reality and you will never convince them of anything different!Great book. It's written from the heart with a lot of a really good mind!